I have 9+ years of experience in Digital Product Management and eCommerce, leading initiatives that transform businesses, optimize conversion, and enhance operational efficiencies.

I specialize in unlocking value by solving customer problems through world-class digital experiences that drive growth and engagement.

I’m Athneal.

My Skills

Product Owner

If you need a seasoned Product Manager to guide you through the product development lifecycle, I’m here to help. With expertise in Agile methodologies and end-to-end product management.

Product Strategy

I specialize in developing and executing strategic product roadmaps that drive growth and maximize revenue. Grounded in data-driven decision-making, my approach leverages iterative development strategies to create adaptable products can evolve and scale.

UX and Design

I craft exceptional user experiences through strategic design, prioritizing usability, functionality, and accessibility. I help bring capabilities to market efficiently. Collaborating closely with designers, I ensure every solution delivers a seamless and engaging user experience.

Data-Guided

I prioritize a balanced approach to product decision-making, leveraging both quantitative and qualitative data analysis. By defining and closely tracking key performance indicators (KPIs) and conducting A/B testing, I ensure that every decision drives measurable business success.

  • 3 Major Digital Transformations

    Driving growth today and tomorrow

  • 9+ Years of Product Mgmt. Experience

    eCommerce, Digital Experience & Marketing

  • 50+ AB Tests

    Gleaning insights and driving 2x conversion growth.

Projects and Case Studies

ADT
Site Transformation

Led the vision and execution of the digital roadmap, enhancing the user shopping experience and achieving 5x eCommerce growth over 3 years.

ADT Case Study
Save & Share Cart

A new capability launched on ADT.com, covering each stage of the product lifecycle.

City Furniture
Purchase Experience

Digital transformation initiative for City Furniture focused on their commerce platform and purchase experience.

My Product Philosophy

Culture

I am extremely passionate about product management, but believe working in-and-around Agile product teams should be enjoyable. I always seek to foster open environments where teams can collaborate, have opinions and challenge each other while building cool technology products.

Customer

I maintain a strong advocacy for discovery and customer centric design. By leaning on customer insights and frameworks such as Jobs Theory, I am able to craft roadmaps that are aligned with business goals and customer needs.

Data

I always look to learn about customer problems using qualitative and quantitative data to develop new insights. Skilled at being able to interpret and to often see beyond the data, I am able to bring fresh and deep insights to the table.

Hobbies & Interests

  • Soccer

    Arsenal Stadium, London

  • The Beach

    St. Vincent & The Grenadines

  • Golf

    Palm Beach, Florida

  • Nature

    Jamaica